Globoforce Appoints Jennifer Smith as Chief Marketing Officer
September 15, 2015 | Globoforce Press Release
Experienced brand strategist and results-oriented marketer to lead company’s global marketing efforts
SOUTHBOROUGH, Mass. and DUBLIN – Sept. 15, 2015 – Globoforce®
, a leading provider of social recognition solutions, today announced the appointment of Jennifer Smith as chief marketing officer. In this role, Smith will lead all aspects of the company’s global marketing efforts, including defining and executing marketing strategies, brand growth, demand generation, and communications. Smith will report to Globoforce chief executive officer Eric Mosley.
Smith brings almost 20 years of international marketing experience to Globoforce. As a seasoned marketing executive, she most recently served as senior vice president and chief marketing officer for Avid Technology, where she re-established the company’s market leadership position including the growth of their platform adoption and the launch of the company’s digital presence. Previously, Smith was senior vice president and chief marketing officer for Progress Software, where she led a successful company rebranding initiative that significantly increased recognition and awareness for the company. With a proven track record of developing innovative marketing programs that deliver bottom-line results, Smith has an aptitude for identifying market opportunities and inspiring award-winning campaigns. In addition, Smith brings a depth of international experience to Globoforce, having worked in marketing leadership roles for companies such as PeopleSoft and Microsoft in Europe.
“Jennifer adds a valuable amount of strategic marketing expertise that complements the strengths of our existing group,” said Eric Mosley, CEO of Globoforce. “We are proud to work with many of the most admired brands in the world. We inspire and energize millions of people around the world through our recognition platform. Now is the time to drive even greater awareness for our brand and the value we bring to companies everywhere. Jennifer’s experience, approach, and leadership style are well positioned to help us drive our next stage of growth.”
“I have long admired the work Globoforce has done in helping companies build engagement and drive social recognition in the workplace,” said Smith. “As a ‘best place to work’ company, I am thrilled to join a team that truly lives its values. With the introduction of WorkHuman earlier this year, I am excited to be part of a community energized by the power of human connections, well-being, gratitude, and recognition. Together we can reimagine the future of work.”
Globoforce is a leading provider of social recognition solutions, helping companies build strong cultures of engaged employees through the power of thanks. Named one of the Best Workplaces by the Great Place To Work®
Institute, Globoforce is trusted by some of the most admired companies in the world to inspire and energize employees and create best places to work. Our award-winning SaaS technology and proven methodologies empower HR and business leaders to take a modern, more strategic approach to recognition programs. What results is measurable business success, qualified by increases in employee engagement, retention and productivity. The company is the creator of the HR conference WorkHuman
, designed to help organizations unlock the power of the human workplace. Globoforce is co-headquartered in Southborough, Massachusetts, and Dublin, Ireland.
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